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By Robert Farmer

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You’ve heard me rant about the benefits of buying wine online – hello, front-door delivery! But sometimes it can be tough to make decision is the vast cold void of cyberspace when confronted with a gazillion choices. That is, unless you know exactly what you want.

But let’s say you’re not Robert Parker and you’re just interested in exploring. Enter Snooth (www.snooth.com), a New York City-based (yes, New York City!) online presence that leverages the much-hyped Web 2.0 technology for its wine recommendations and overall functionality. Flush with a recent one million dollar financing deal, Snooth is poised to make big waves in the online wine shopping and searching world. Using so-called “social” recommending, the site offers info and detail on more than 300,000 kinds of wine.

It also claims 1.9 million users, each of whom add to and help build the site—for instance, you can see what your site friends are liking at the moment, what they’ve bought, and what they’ve steered clear of.  It’s like Facebook for wine snobs! The best part is the search capabilities. The site seems to know wine terminology—for instance, it can find recommendations for based on your love of “buttery” chardonnay.

Check it out and see if you give a Snooth.