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WineZap "Texts" Wine Prices to Mobile Phones
Oakland | CA

Oakland, CA (PRWEB) August 30, 2006 -WineZap.com (http://www.winezap.com) has introduced a new text message based service that allows wine lovers to access wine prices and local availability through their mobile phones. WineZap Mobile allows users to shop for wine at their favorite store while comparing prices with other local and national retailers.

The WineZap Mobile (http://www.winezap.com/mobile) service is simple to use. A mobile phone user texts the vintage and name of a wine to mobile @ winezap.com in an email, SMS, or MMS format. WineZap Mobile will respond with a listing of the current high, low and average price for that wine. If the text message includes a 5 digit U.S. zip code, the response will include the name, phone and pricing of nearby wine retailers offering that wine.

For example, text "2004 Caymus Cabernet 94621" (94621 is a 5-digit U.S. zip code) to mobile @ winezap.com and WineZap Mobile will reply:

WINE/LOW/HIGH/AVG Caymus-Cabernet Sauvignon/$63.97/$95.00/$68.29

RETAILER/PRICE/PHONE Wine Miles (Benicia)/$64.89/707-751-0551 Calwine.com (Napa)/$64.95/888-225-9463 K & L Wine Merchants (SF)/$64.99/800-247-5987 WineGlobe.com (San Mateo)/$64.99/650-571-7270 Cellar Online.com (El Sobrante)/$69.99/510-243-6600

The pricing and retailer information is from WineZap's advanced search engine. The system collects wine pricing information from over 700 U.S. retailers, normalizes the data and aggregates it.

Michael Stajer, WineCommune's (WineZap's parent company) CEO, sees the new service as a consumer friendly advance: "WineZap Mobile gives consumers a huge advantage in their wine purchasing. Most wine buying still happens in wine shops and supermarkets. With our service, you can see a wine at a store, send a text message and find out right away if it is a good price. You can even see a list of other nearby retailers and their pricing!"

"This type of service is what's next. People want access to product information and pricing data wherever and whenever they make purchases, not just in front of their computer," continued Stajer. WineZap Mobile is part of the first generation of mobile product information services. For the future, WineZap is working on a service that allows mobile phone users to send an image of a wine label and get in depth product and pricing information.

For full details, please see http://www.winezap.com/mobile.

 

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