Terms:

 

Alt Text or Alternate Text
Alt, or Alternate, text is an attribute that resides in the HTML image tag. It is text that is readable while the image is loading, if it doesn't load, or if a browser is set up to not display images. It also appears in many browsers when the image is moused over, and is readable to search engines while the image itself isn't. It is wise to include alt. text for any image that is to be displayed.

-top of page-

Banner Display Advertisement
The banner is a common form of internet advertisements. It typically consist of a single image in the JPEG or GIF format. It can be a static or and animated gif. A common size that has been used extensively is 468 pixels w x 60 pixels h, but a banner can any size. A banner with vertical dimensions greater than its horizontal dimensions is often referred to as a "tile." When preparing a banner, it is important to note the dimensions and file sizes required by the website that will be running the banner.

-top of page-

Click-Throughs and Click-Through Rate (CTR)
Click-Throughs are "referrals" to your website from a link or display ad on the WineCountry.com portals.  This means the number of times your link has been clicked on, sending the surfer through to your website.  Click-Throughs differ from Exposures.

The Click-Through Rate (CTR) is the average number of click-throughs per hundred ad exposures expressed as a percentage. The CTR measures the percentage of surfers who clicked on your ad to arrive at your website, but does not include the surfers who did not click on the ad, but visited your site later as a result of seeing the ad and remembering your business name.

-top of page-

CPM
CPM stands for Cost Per Thousand (the letter "M" is the Roman numeral for one thousand) This is the number of times that we guarantee an advertiser a certain number of "impressions" (the number of times a display ad is downloaded and seen by surfers).

-top of page-

Exposures
Exposures are the "impressions" (the number of times a display ad is downloaded and seen by surfers).  As an example, a 2K exposure spotlight will be seen by surfers a minimum of 2,000 times each month.  Exposures differ from Click-Throughs.

-top of page-

Featured Listing
WineCountry.com and portal featured listings are linked from our targeted main categories making it easy for our visitors to find the services they are looking for. Featured listings are designed to give additional information on your business so that people know a little about you before they click on your link.

A featured listing includes a link to your website, your address and phone number and an email link. There are details describing your business such as minimum rate, number of rooms, etc. There is a 25 or 50 word description, giving you the ability to describe your business or property. We provide access to our database using a user name and password giving you the ability to change the text anytime you want.

When you become a featured advertiser you are featured in both Region & Type. (example, Napa is a region, Inns & B&B's is a type).

As a featured advertiser you are additionally linked in the corresponding directories and have the ability to be linked in our Event Calendar, What's new and Free Stuff page. We can also set up several other links within your featured listing that will send traffic to a specific page, such as a "special offer" coupon for your discounts, a "buy wine" link or "wine club". These options are included in your featured listing. View a featured listing page.

-top of page-

File Size
A file's size is measured in KiloBytes, or "K's", which consist of 1024 Bytes, and Megabytes, which consist of 1024 KiloBytes. The larger the size of a file, the longer it takes to download to a Web Browser using the Internet. The file sizes shown on the specifications pages were carefully chosen to provide the optimum compromise between quality and reasonable page download times.

-top of page-

File Type / Format
The format used for encoding information in a file. Each different type of file has a different file format. There are a number of file formats used for display on the Web pages. The HTML format is a text file used for defining how the page will display, and whereimages, text and links will appear. The GIF and JPEG are file formats commonly used to display images on the Web.

-top of page-

GIF
The GIF, short for graphics interchange format, is an image compression format used for displaying images on the World Wide Web. Because this format displays only 256 or less colors, it is more effective for displaying type and illustrations than photographic images. This format can also be animated by combining several images into a single GIF file.

-top of page-

HTML
Short for HyperText Markup Language, the authoring language used to create documents on the World Wide Web. HTML defines the structure and layout of a Web document by using a variety of tags and attributes. Between a page's opening and closing HTML tags, all the information that instructs your Web page as to what images, text and links are to appear is included. There are hundreds of other tags used to format and layout the information in a Web page.

-top of page-

JPEG
The JPEG, short for Joint Photographic Experts Group, is a lossy (information is lost) compression technique for color images. Images can be compressed to 5% of their original file size, but the greater the compression, the greater the loss of original image data. In preparing images for the Web using this format, one must compromise between quality, and a file size that will download quickly to the user's Web browser. This format is especially well adapted to preparing photographs for the Web.

-top of page

Link
A link is a portion of text or an image that, when clicked with the mouse, opens another Web page or site, or a different location on the page. It is coded into the html page.

-top of page

Pixel
Short for Picture Element, a pixel is a single point or dot in a graphic image. It is the smallest element on a monitor screen, and there are usually between 72 and 96 pixels displayed per inch depending on the size of the screen and its resolution setting. Graphics monitors display pictures by dividing the display screen into thousands (or millions) of pixels, arranged in rows and columns. Size specifications for WineCountry.com and portal ads are given pixels, including maximum width and height.

-top of page-

Spotlight Advertisement
A Spotlight is an advertisement that consists of text with and image. The text is coded onto the page as HTML. These ads have the advantage of allowing advertisers to tell more about themselves, their products or services. They have an editorial feel and have proven popular with both advertisers and web surfers.

-top of page-

Tile Display Advertisement
For the purposes of WineCountry.com and its portals' usage, a tile is defined as a verticle banner, a banner whose verticle dimension is greater than its horizontal dimension. Tiles have proven popular with both advertisers and web surfers.

-top of page-