The rugged, emerald terrain of Oregon’s coast has allured generations of travelers in search of mystery. Inland, the sprawling, multi-hued deserts and serene lakes have captivated visitors for centuries. There’s a reason people have been drawn to Oregon since the first pioneers decided to settle: an inescapable sense of wonder and awe. Not sure where to start your journey? Check out Willamette Valley where more than 70 percent of the state’s population lives and you can easily access the quirky, culture scene of Portland or the great outdoors of Eugene.