“At BV we make wines to enjoy at every American table. The fact that so many people are not able to put food on that table is a critical issue of our times,” says BV Marketing Brand Manager, Noelle Campbell. “In America, more than 50 million people go hungry each day, and 17 million of those are children. Hunger relief has become a focus of our BV Coastal Estates mission and a way to give back to the community.”
As part of the Give & Give Back online challenge, BV asks Americans to commit at least 1 million volunteer minutes to food banks, soup kitchens and hunger relief agencies nationally. When BV reaches the challenge goal of 1 million volunteer minutes, American wine lovers will have contributed the volunteer time equivalent of $356,000.
“The economy is a challenge for everyone right now, we want to remind people that volunteering their time can be as valuable as a donation of money or food,” says Campbell. “With the help of wine lovers across the country, the BV Coastal Estates Give & Give Back Challenge can raise the time equivalent of another 2,500,000 meals for the hungry in America,” says Campbell.
To participate in the BV Coastal Estates Give & Give Back Challenge and to learn more about hunger relief in America, visit www.bvwines.com or facebook.com/bvwines and “like” us. You will find a national list of food relief agencies, learn where to volunteer in your area, pledge your donation of volunteer minutes, watch an informational video, read and post volunteer stories, and download a coupon for a purchase of BV Coastal Estate Wines.
CLICK HERE to read the full press release.
Beaulieu Vineyard is produced by Diageo Chateau & Estate Wines (DC&E), which is part of Diageo (Dee-AH-Gee-O); the world’s leading premium drinks business. DC&E produces and markets premium wines from around the globe including Napa Valley, Sonoma, the California Central Coast, France, New Zealand and Australia. Brands include: Sterling Vineyards, Sterling Vintner’s Collection, Chalone Vineyard, Acacia Vineyard and Rosenblum Cellars. DC&E is also a leading importer of estate-bottled wines from Burgundy. For more information about Diageo, its people, brands and performance, visit us at http://www.diageo.com.