A festival-style center, once known as "Vintage 1870," V Marketplace offers upscale specialty shops, galleries and restaurants, a wine tasting cellar, and Napa Valley's original hot air balloon company, all housed within and around the historic Groezinger Winery complex. Meandering cobblestone walkways, scenic views, and lush picnic gardens surround the property. Special events and entertainment are scheduled year-round.
V Marketplace History
Formerly the Groezinger Winery, and once known as “Vintage 1870,” the V Marketplace complex was originally built in the year 1870 by German-born vintner Gottlieb Groezinger. One of the largest facilities of its day, the Groezinger Winery, and family home occupied more than half of the 23-acre Groezinger Estate. It included a massive brick winery, a brandy distillery, a steam power plant, creamery, brick stables and barns, and a two-story estate mansion to the north of the property. The property was sold by the Groezinger family in 1889 but remained an operating winery under successive owners until 1955.
Hosting a handful of specialty shops and two small cafes, the buildings were reopened in 1968 as the Vintage 1870 specialty shop complex. Over the past decades, and under subsequent ownership, the buildings have undergone continuing restoration to carefully blend the character and charm of yesteryear with the richness of the present day.
Since opening in 1968, V Marketplace has distinguished itself as Napa Valley’s landmark icon of shopping, entertainment, and special events. The center now welcomes over half a million visitors from around the globe through its doors each year.
SHOPS LOCATED IN V MARKETPLACE
A Little Romance
Gifts and Rare Finds of Comfort
Our shop has many wonderful items, from scarves, jewelry, hats and handbags, including cork, the 'new leather', to cozy bedding.
California and Vine
'THE" Napa Valley Apparel and Gift Shop
We offer Napa Valley and Yountville name dropped apparel, wine related accessories, gifts, note cards and a selection of Napa Valley souvenirs.
Domain Home & Garden
Decorative Accessories for the Home and Garden
You'll find a vast array of accent furniture, tabletop accessories, Italian ceramics, vases, lamps, clocks, and garden decor to add casual elegance to your home environment.
Contemporary Women's Clothing & Accessories
We've been voted best women's clothing store in the wine country year after year. You'll be amazing at the selection of beautiful and unusual items.
Resort Wear and Accessories for Men
Here in the Napa Valley, the vibe is the same as the islands: relaxed and happy. our men's clothing reflects the style of our island heritage.
Children's Boutique and Toys
Lemondrops offers a sweet blend of modern and classic children's clothing, shoes, accessories and toy - all famous for quality, attention to detail and unique design.
Knickers & Pearls
Fine lingerie and accessories.
Montecristi Panama Hats
A Legend: A lifestyle - Hates & Accessories Made in Ecuador
Our straw hats are handmade by Ecuadorian craftspeople of natural fibers to create the classic Panama Hat recognized the world over.
Retail, Cafe, Wine Tasting
Showcasing an eclectic mix of handcrafted and exclusive home goods and artisanal specialty foods that celebrate all things cooking, entertaining, wine, garden and home.
Fashion Apparel for Women & Men, Unique Jewelry & Gifts
Stop in and check out our stylish and hop apparel, accessories, and jewelry, including our own fashion line.
Tay & Grace
Fabulous Collection of Women;s Novelty Clothing
Some of our featured lines include Michael Stars, Velvet, Bailey 44, 360 Cashmere and Rich & Skinny. Enjoy personalized assistance at our contemporary boutique.
The Scents of Napa Valley
Natural Bliss From Head to Soul
Offering unique product lines; soaps from Napa, France, Italy and Turkey, personal products like lotions, bath salts, robes and slippers and the environmentally friendly Turkish towel.
Napa Valley Aloft
Hot Air Balloon Rides
Napa Valley's original hot air balloon company is the choice for those seeking a personalized adventure delivered by professionals knowledgable about the valley and vineyards.
NapaStyle Wine Bar
Chiarello Family Vineyards
Our tasting bar offers wine by the glass or bottle and features Michael Chiarello's highly rated wines, plus an impressive selection of wine accessories
V Wine Cellar
Historic Boutique Wine Shop and Wine Bar
A boutique wine shop offering the finest, hand-crafted wines, with a collection of over 3,000 wines including hot new releases and rate library gems.
Hogan of Napa Valley
Wine Country Art, by Wine Country Artists
Many consider our gallery the best in Napa Valley. We feature the fine art photography of Dennis Hogan and the paintings of longtime Napa Valley watercolorist, Betty Jo March.
Fine Art From the Heart of Napa Valley
Offering the largest collection of wine-related art in the Napa Valley, original compositions and private commissions by master artists and limited editions by the world recognized artists.
North Bay Gallery
Art Glass, Bronzes, Wall Art & Jewelry
We specialize in contemporary art glass, wine country inspired paintings, bronze sculptures by the world famous Frogman and much more. Find unique jewelry and timeless treasures.
NapaStyle Paninotecta & Wine Bar
Panini, Salads, Salumi e Formaggio
Enjoy fresh pressed hot and cold panini, seasonal salads, and salumi plates; all of which can be enjoyed inside, outside, or taken to go.
Pacific Blues Cafe
'Maverick American' Cuisine
Good comfort food that stirs up good memories. We were featured in California Visitor Review and recommended by the New York Times.
Michael Chiarello's Rustic Farm-to-Table Italian Cuisine
Bottega's menu highlights both artisanally produced and house made ingredients and showcases the big, bold Italian flavors from Chef Chiarello, but with a more refined twist.
Taste Something New! Chocolate, Gelato, Espresso
From classic European-style chocolates to the New World flavors, we have brought a taste of something new to the heart of Napa Valley
Special Occasion and Bridal Hair & Makeup. Face and body waxing. Eyebrow design. Brow and lash tinting. Facial - including chemical peels and microdermabrasion. Spray tanning.