The lure of Santa Barbara has never been a mystery. The gorgeous beach town has been a tourist getaway for years. But while there's lots to see and do in Santa Barbara County, the wine culture continues to steal the spotlight. It's a popular spot, but you should never feel like you aren't having a personal experience at any of Santa Barbara's more than 100 wineries. The local vintners are proud of their craft, and welcome visitors with open arms whether you're an amateur wine lover in town for a bachelorette party or a celebrity hiding from the limelight. With so many to choose from, you'll likely want to stop by more than just once.
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