Covet Pass is the only pass that offers immediate access to the nation’s top wine regions, including complimentary tastings at 40+ premium wineries in Napa Valley and Sonoma County—more than any other wine tasting pass available today. It will also include perks, such as lodging, activity, and transportation discounts, as well as online tools for researching and planning visits. From the date of purchase, pass holders have 365 days to redeem all tastings and perks.
Covet Pass holders include anyone 21 or older who wants a simple way to discover new wineries, access to complimentary tastings at more than 40 wineries, and all the discounts that come with it.
Covet Pass holders are spending $150 for a Covet Pass which makes them qualified visitors. In addition, they will have paid for their Covet Pass prior to their visit, which should make them feel more comfortable purchasing wine/joining the club when they visit your property or tasting room.
As a Covet Pass winery network partner, you are one of more than 40 premium, diverse wineries in Napa Valley and Sonoma County that have come together to offer visitors a simple means of becoming customers while also increasing foot traffic, building brand visibility, and harnessing the power of pass holder data.
There is no commitment to stay in the Covet Pass winery network. Our team welcomes feedback and will work hard to ensure we are marketing your winery property to increase the probability of conversion.
As a Covet Pass winery network partner, you get qualified traffic with no cost in the form of qualified visitor referrals. You also get brand exposure—Covet Pass is being broadly promoted across multiple digital, social media, print, and on-premise brick and mortar channels. Covet Pass holders and potential customers will have winery network visibility to decide where to explore and taste, presenting additional brand exposure. As a Covet Pass winery network partner, you have access to aggregated visitor and pass holder data. While we are not able to share private Covet Pass holder contact info, we are able to share pass holder names to track conversions.
Yes. You can set the parameters; however, we are trying not to restrict popular days such as Friday, Saturday, and Sunday.
We are clearly communicating to our Covet Pass holders that they must check availability before visiting any of the Covet Pass winery partners and make reservations where required. We are highlighting the fact that wineries may be fully booked, closed for a private event, or any other reason.
As a Covet Pass winery network partner you will have a “Covet Pass Account” page on WineCountry.com. This page is used to redeem tastings for Covet Pass holders who visit your winery. In addition, the page includes tips and troubleshooting ideas and a link to the FAQ section for easy reference.
Access to your “Covet Pass Account” page is available via any web browser and on any internet-equipped mobile device. Click here to access your “Covet Pass Account” page.
As a Covet Pass winery network partner you will be assigned a unique login ID and password to access your “Covet Pass Account” page. Go here and enter your assigned login ID and password.
Log in to your account, and select “Account Details” in the left-hand navigation. You will see an option to change your password. If you have any issues, please email us at firstname.lastname@example.org.
For the fastest response, email email@example.com, or call us at 707-723-5120 to speak to a Covet Pass Representative.
Once your winery is logged in, you can redeem a Covet Pass tasting. Follow these three simple steps:
Please see the diagram below for additional information:
Enter a 10-digit Covet Pass holder number into the box on your “Covet Pass Account” page (see example below) and select “GO.”
If the Covet Pass holder has NOT redeemed their tasting experience at your winery, you will see the following message:
If the name on the guest’s photo ID does not match the name on the redemption lookup screen, let the guest know that the names do not match.
Inform the guest that the Covet Pass is only valid for the person linked to the Covet Pass holder number. An individual’s pass cannot be transferred or redeemed by anyone else for wine tasting benefits.
If the guest asks what they can do since they can’t use their friend / spouse / partner’s Covet Pass, encourage the guest to purchase their own Covet Pass at covetpass.com.
If the guest refuses to buy their own Covet Pass, let the guest know that while the complimentary Covet Pass tasting is not available to them, they are welcome to select one of your winery’s other tasting experiences.
If you enter a Covet Pass holder number and see the “Redemption Successful” message (see example below), then you have done it right. Now you can move on to the fun part of offering your guest an amazing tasting experience.
If you enter a Covet Pass holder number and receive a message that the pass holder status is “Already Redeemed,” you will receive a message indicating the time and date the tasting was redeemed. See the example below:
Here are some additional suggestions:
If you enter a Covet Pass holder number into your Covet Pass Account page and see a message that the pass holder status is “Expired,” you will receive a message indicating the expiration date of the Covet Pass. See the example below:
Here are some additional suggestions:
If you enter a 10-digit Covet Pass holder number and see a “No User Found” message (see the example below), try entering the Covet Pass holder number again. If you receive the same message, please try the following steps:
After checking availability in your winery’s reservation system, go to your Covet Pass Account page and Look Up the Covet Pass holder to ensure the guest’s Covet Pass is active and they have not redeemed their tasting experience at your winery. To review how to look up a Covet Pass, click here.
Each time you successfully redeem a Covet Pass tasting, WineCountry’s technology platform records this data. This process ensures that a Covet Pass can only be redeemed once during the term of a Covet Pass holder’s membership.
Simple, anything you want. Your winery has the flexibility to offer a Covet Pass holder any type of complimentary wine tasting experience. Based on our data and experience, the more special you make the experience, the more likely you are to have a new customer and, hopefully, a new wine club member.
Go to the My Account login page on WineCountry.com and click the “Lost Your Password” link. Follow the instructions to reset your password.
Log in to your account, and select the “Account Details” tab. If you have any issues, please email us at firstname.lastname@example.org or call us at 707-723-5120 to speak to a Covet Pass representative.
For the fastest response, email email@example.com, or call us at 707-723-5120 to speak to a Covet Pass representative.
Don’t see your question? Email us at firstname.lastname@example.org and we’ll get right back to you.