Covet Pass Winery FAQ

ABOUT COVET PASS

What is Covet Pass?

Covet Pass is the only pass that offers immediate access to the nation’s top wine regions, including complimentary tastings at 40+ premium wineries in Napa Valley and Sonoma County—more than any other wine tasting pass available today. It will also include perks, such as lodging, activity, and transportation discounts, as well as online tools for researching and planning visits. From the date of purchase, pass holders have 365 days to redeem all tastings and perks.

Covet Pass holders include anyone 21 or older who wants a simple way to discover new wineries, access to complimentary tastings at more than 40 wineries, and all the discounts that come with it.

What makes Covet Pass holders qualified visitors?

Covet Pass holders are spending $150 for a Covet Pass which makes them qualified visitors. In addition, they will have paid for their Covet Pass prior to their visit, which should make them feel more comfortable purchasing wine/joining the club when they visit your property or tasting room.

What is the Covet Pass Winery Network?

As a Covet Pass winery network partner, you are one of more than 40 premium, diverse wineries in Napa Valley and Sonoma County that have come together to offer visitors a simple means of becoming customers while also increasing foot traffic, building brand visibility, and harnessing the power of pass holder data.

How do we obtain the email address or contact information of a Covet Pass holder?

Upon request, WineCountry will send the first and last names of any Covet Pass holder who redeems a tasting experience at your winery. However, due to our privacy policy, we are unable to share a Covet Pass holder’s email address or other personal information.

What is our commitment to remain in the Covet Pass winery network?

There is no commitment to stay in the Covet Pass winery network. Our team welcomes feedback and will work hard to ensure we are marketing your winery property to increase the probability of conversion.

What is the value of Covet Pass for my winery?

As a Covet Pass winery network partner, you get qualified traffic with no cost in the form of qualified visitor referrals. You also get brand exposure—Covet Pass is being broadly promoted across multiple digital, social media, print, and on-premise brick and mortar channels. Covet Pass holders and potential customers will have winery network visibility to decide where to explore and taste, presenting additional brand exposure. As a Covet Pass winery network partner, you have access to aggregated visitor and pass holder data. While we are not able to share private Covet Pass holder contact info, we are able to share pass holder names to track conversions.

Are there parameters we can set in regard to times and days the tastings can be redeemed?

Yes. You can set the parameters; however, we are trying not to restrict popular days such as Friday, Saturday, and Sunday.

We are clearly communicating to our Covet Pass holders that they must check availability before visiting any of the Covet Pass winery partners and make reservations where required. We are highlighting the fact that wineries may be fully booked, closed for a private event, or any other reason.

ACCESSING YOUR COVET PASS ACCOUNT PAGE

What is a Covet Pass Account Page?

As a Covet Pass winery network partner you will have a “Covet Pass Account” page on WineCountry.com. This page is used to redeem tastings for Covet Pass holders who visit your winery. In addition, the page includes tips and troubleshooting ideas and a link to the FAQ section for easy reference.

Access to your “Covet Pass Account” page is available via any web browser and on any internet-equipped mobile device. Click here to access your “Covet Pass Account” page.

How do we login to our Covet Account page on WineCountry.com?

As a Covet Pass winery network partner you will be assigned a unique login ID and password to access your “Covet Pass Account” page. Go here and enter your assigned login ID and password.

How do I change our account password?

Log in to your account, and select “Account Details” in the left-hand navigation. You will see an option to change your password. If you have any issues, please email us at covet@winecountry.com.

What happens if we lose or forget our login ID and password?

For the fastest response, email covet@winecountry.com, or call us at 707-723-5120 to speak to a Covet Pass Representative.

REDEEMING A COVET PASS TASTING

How do we redeem a Covet Pass tasting at our winery?

Once your winery is logged in, you can redeem a Covet Pass tasting. Follow these three simple steps:

A Covet Pass holder visits your tasting room and presents you with their Covet Pass number (10-digit number) and a photo ID.
Tasting room personnel enters the guest’s 10-digit Covet Pass number into the box on the “My Account” page and selects “GO.”
Tasting room personnel validates the Covet Pass holder’s name to redeem the tasting.

Please see the diagram below for additional information:

How do I check to see if a Covet Pass holder has redeemed their tasting at my winery?

Enter a 10-digit Covet Pass holder number into the box on your “Covet Pass Account” page (see example below) and select “GO.”

If the Covet Pass holder has NOT redeemed their tasting experience at your winery, you will see the following message:

What happens if the name on the photo ID does not match the name on the redemption lookup screen?

If the name on the guest’s photo ID does not match the name on the redemption lookup screen, let the guest know that the names do not match.

Inform the guest that the Covet Pass is only valid for the person linked to the Covet Pass holder number. An individual’s pass cannot be transferred or redeemed by anyone else for wine tasting benefits.

If the guest asks what they can do since they can’t use their friend / spouse / partner’s Covet Pass, encourage the guest to purchase their own Covet Pass at covetpass.com.

If the guest refuses to buy their own Covet Pass, let the guest know that while the complimentary Covet Pass tasting is not available to them, they are welcome to select one of your winery’s other tasting experiences.

How do I know if a Covet Pass holder has redeemed their tasting at my winery?

If you enter a Covet Pass holder number and see the “Redemption Successful” message (see example below), then you have done it right. Now you can move on to the fun part of offering your guest an amazing tasting experience.

What happens if a Covet Pass holder has already redeemed their tasting?

If you enter a Covet Pass holder number and receive a message that the pass holder status is “Already Redeemed,” you will receive a message indicating the time and date the tasting was redeemed. See the example below:

Here are some additional suggestions:

DOES NOT REMEMBER REDEEMING TASTING
If the Covet Pass holder status is “Already Redeemed,”the system will indicate the date and time the tasting was redeemed. Communicate this information to the pass holder.
INSISTS THEY HAVE NOT REDEEMED TASTING
Encourage the Already Redeemed Covet Pass holder to look up their account details on their own end to verify. Direct the pass holder to log in to their Covet Pass account, at covetpass.com, where they will see a list of all their redeemed complimentary tastings.
PROMPT TO PURCHASE A TASTING
Take advantage of the opportunity to welcome them and encourage them to select a tasting experience at your winery anyway. If they have already redeemed a complimentary tasting at your winery, it means they enjoyed their experience enough to return. Standing in front of you may very well be a new wine club member.

What happens if the guest’s Covet Pass has expired?

If you enter a Covet Pass holder number into your Covet Pass Account page and see a message that the pass holder status is “Expired,” you will receive a message indicating the expiration date of the Covet Pass. See the example below:

Here are some additional suggestions:

BELIEVES PASS IS STILL ACTIVE
Encourage the customer to log in to their Covet Pass account, at covetpass.com, and review their account details. They will be able to see the date their pass expired and how to renew the pass online.
ASKS FOR HELP RENEWING PASS
Direct the customer to log in to covetpass.com to renew their pass via their personal account online. Once renewed, it may take a few minutes for the Covet Pass holder’s information to populate in the system.
DOES NOT REMEMBER LOGIN INFORMATION
Direct the customer to covetpass.com and the “forgot password” link. They will receive an email with instructions on how to reset their password and log in to see their account details.
PROMPT TO PURCHASE A TASTING
Take advantage of the opportunity to welcome them and encourage them to select a tasting experience at your winery anyway. If they have already redeemed a complimentary tasting at your winery, it means they enjoyed their experience enough to return. Standing in front of you may very well be a new wine club member.

What happens if no Covet Pass holder is found after entering the Covet Pass holder number?

If you enter a 10-digit Covet Pass holder number and see a “No User Found” message (see the example below), try entering the Covet Pass holder number again. If you receive the same message, please try the following steps:

DICTATE NUMBER SLOWLY
All Covet Pass numbers are 10 digits long. Have the customer dictate the numbers to you in a slower fashion. It can be helpful to have them pause every three to four numbers.
WRITE NUMBER DOWN
Ask the customer to write their Covet Pass number on a piece of paper for you to easily reference, and then type the pass number into the box on the redemption lookup screen.
SEARCH FOR PURCHASE CONFIRMATION
Encourage the customer to search their email inbox for their purchase confirmation, which includes their Covet Pass number. Recommend that they search for the term “covet pass.”
CHECK APPLE WALLET
If the customer has an iPhone, he or she may have added their Covet Pass number to their Apple Wallet when they first purchased it. Encourage the customer to check their Apple Wallet for their Covet Pass number.
GET NUMBER ON COVETPASS.COM
Direct the customer to covetpass.com to retrieve their Covet Pass number. If they do not remember their username and password, they can click the “forgot password” link, and they will receive an email with instructions on how to reset their password and log in to see their pass number.

How do I book a reservation request at my winery for a Covet Pass holder?

After checking availability in your winery’s reservation system, go to your Covet Pass Account page and Look Up the Covet Pass holder to ensure the guest’s Covet Pass is active and they have not redeemed their tasting experience at your winery. To review how to look up a Covet Pass, click here.

How does WineCountry keep track of redemptions?

Each time you successfully redeem a Covet Pass tasting, WineCountry’s technology platform records this data. This process ensures that a Covet Pass can only be redeemed once during the term of a Covet Pass holder’s membership.

What type of experience do we have to offer a Covet Pass holder?

Simple, anything you want. Your winery has the flexibility to offer a Covet Pass holder any type of complimentary wine tasting experience. Based on our data and experience, the more special you make the experience, the more likely you are to have a new customer and, hopefully, a new wine club member.

COVET PASS HELP

What do I do if I lose my Covet Pass account password?

Go to the My Account login page on WineCountry.com and click the “Lost Your Password” link. Follow the instructions to reset your password.

How do I change my password?

Log in to your account, and select the “Account Details” tab. If you have any issues, please email us at covet@winecountry.com or call us at 707-723-5120 to speak to a Covet Pass representative.

How do I contact Covet Pass if I need help?

For the fastest response, email covet@winecountry.com, or call us at 707-723-5120 to speak to a Covet Pass representative.

Don’t see your question? Email us at covet@winecountry.com and we’ll get right back to you.

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