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California Wine an Earthy Choice
By Robert Farmer
It seems that the state of California sometimes is fighting
its own personal battle against global warming. The Golden State enacts
initiatives that are separate and apart from the national programs – or
even the national objectives. As the 8th largest economy on the
planet, I suppose it’s important that the state makes an environmental
policy that sets the bar for the planet. The same can be said of
California’s wine industry, which has provided the standard for
environmentally friendly wine-producing practices for years.
This month, as Earth Day anchors a month long series of news
and events that place our delicate planet in the forefront, California’s
two largest trade associations – Wine Institute, representing the
state’s vintners, and the California Association of Winegrape Growers
(CAWG), representing its winegrape growers – released their “Top 10
Reasons California Wines are an Eco-Friendly Choice,” a somewhat gimmicky
way to remind the rest of the world that the state is still at the leading-edge
of sustainability. Gimmicky, yes, but the list is also an excellent awareness
tool for the mass of wine consumers. Rather than provide you here, in
Letterman-esque fashion, the Top Ten Reasons California Wines are an
Eco-Friendly Choice, you can view the list and learn more about
California’s sustainable winegrowing practices at www.sustainablewinegrowing..org
It seems that the state of California sometimes is fighting
its own personal battle against global warming. The Golden State enacts
initiatives that are separate and apart from the national programs – or
even the national objectives. As the 8th largest economy on the
planet, I suppose it’s important that the state makes an environmental
policy that sets the bar for the planet. The same can be said of
California’s wine industry, which has provided the standard for
environmentally friendly wine-producing practices for years.
This month, as Earth Day anchors a month long series of news
and events that place our delicate planet in the forefront, California’s
two largest trade associations – Wine Institute, representing the
state’s vintners, and the California Association of Winegrape Growers
(CAWG), representing its winegrape growers – released their “Top 10
Reasons California Wines are an Eco-Friendly Choice,” a somewhat gimmicky
way to remind the rest of the world that the state is still at the leading-edge
of sustainability. Gimmicky, yes, but the list is also an excellent awareness
tool for the mass of wine consumers. Rather than provide you here, in
Letterman-esque fashion, the Top Ten Reasons California Wines are an
Eco-Friendly Choice, you can view the list and learn more about
California’s sustainable winegrowing practices at www.sustainablewinegrowing..org
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