This news is, in my view, an insult to wine drinkers. It demonstrates in no uncertain terms the gullibility and the overall herd-mentality of the wine drinking public (indeed, this phenomenon isn’t limited to the wine business). Is it true that wine drinkers are so eager to have a positive wine-drinking experience that they can be so easily hoodwinked into thinking that because the wine in their glass costs a lot it must taste good? Please, let’s hope not. In the meantime, it should be every serous wine drinker’s mission to sniff out the you-know-what and to let their taste buds make the decisions – not their wallets.