By Courtney Cochran
With rosé wine enjoying an unprecedented level of popularity stateside – The Nielson Company recently revealed that sales of premium pink wine rose an astounding 53.2% this year – there’s never been a better excuse to drink pink on Mother’s Day. Indeed, from supermarkets to Costco to the nation’s most tony wine merchants, bottles of pink are appearing on store shelves in greater numbers than ever before, leaving you no excuse not to go pink this Sunday.
Because They’re Worth It
Why the imperative? Because rosé wine – for so long derided as inexpensive boxed juice marred by cloying sweetness, perilously low acidity and a dull, one-dimensional flavor profile – has broken out from the mold in a major way. Indeed, today’s premium pink bottlings are dry to the taste and boast lively acidity backed by pretty, spring-like aromas and flavors of flowers and ripe berry fruits. But in spite of this progress pink wines still face a serious stigma: many folks dismiss them as too “girly” to serve on a regular basis. And so in celebration of the most “girly” of all holidays, let’s all drink pink this Sunday to celebrate both the fabulous women in our lives and the many fabulous – and underappreciated – pink wines on the market.