Our data shows that consumers spend more time looking at images than reading description text within the Premier Business Page. This means that image selection should be done thoughtfully and should tell a story that introduces your brand.
Slideshow: Located at the top of the business page with new captions, the Slideshow now lets consumers know exactly what they are viewing at your property. Submit images that best represent your business to instantly catch the consumer’s eye.
Photo Gallery: This new feature allows an infinite number of images to showcase your property so that when a specific thumbnail image is clicked, the image pops out to the larger size. Now consumers have the ability to immerse themselves in your brand and the experience you offer.
TIP 1: Choose images that place the consumer in your experience and make them feel like they are ready to hop in a car or on a plane and book now.
TIP 2: Strong, engaging images are proven to increase time on page by up to 150%
TIP 3: Images are a visual presentation of your business which means that images should be the very best representation of your brand.
TIP 4: Consumers consider clear, concise, and detailed images to be more important than ratings and information.
TIP 5: We are visual creatures – we process images 60,000 times faster than words and 90% of information transmitted to the brain is visual.
Best Practices for Your Business Category
Submit a collection of images that showcase your brand. See examples by category below:
Lodging: Include images of your property, the lobby, various angles of guestrooms, and any additional services offered onsite. It is important that photos include people so that guests can imagine themselves at your hotel – sitting in their room by the fire or on the balcony, lounging at the pool, eating at the restaurant, strolling through the property, or enjoying afternoon tea and wine,
Winery: Lifestyle images are key! Include images of guests in your tasting room, drinking wine, talking with friends, or enjoying an experience (food and wine, or touring the property). Beautiful sweeping views of your vineyards and harvest are also very popular with consumers. Please keep static bottle shots to a minimum.
Spa: Include pictures of the spa experience. Do you offer mud-baths? couples massage? holistic body treatments? Give guests a glimpse of the relaxation they will have when they book an appointment at your spa. Keep static images of bath products to a minimum.
Things to Do: There are scores of activities in WineCountry! Bike riding through the vineyards, wine tasting at several wineries and touring the valley, cooking and preparing wine country meals, golfing, taking in a show, etc. ACTION shots are very important. Remember, you are selling the activity and experience, not a product. Keep static images of product to a minimum.
Restaurants: Include images of your restaurant property (inside and outside shots) people dining and having a good time (group and couple shots), patrons at the bar, drinking cocktails, up close shots of food, drinks, the chef in the kitchen cooking, or the bartender making a drink.
Weddings/Corporate: Wine Country is a dream wedding destination for couples around the world. Make sure the images you submit highlight the beauty of the region and your property. Include images of bride and groom in various venue settings – ceremony site, indoor or outdoor reception, at the banquet table, or in the vineyards. Show off the food and wine, the plating, the tablescapes, and the attendees.
WineCountry is also fully equipped to handle business conferences and seminars of any size or assist with corporate or team building activities. Let your facilities, technology, and services shine through imagery. Images of property (indoor and outdoor), various venues available (conference room, business center, seminar room), and any images of services available.